Our Projects
New Smart Street Light Solution Design & Go-to-Market Strategy
Street Lighting
Product & Market strategy
Context
A dominant European player in the streetlighting sector confronted challenges in both the sale and reliability of their smart streetlight solution. Seeking to reposition their offer and redesign their solutions, the client engaged Kurrant to improve their product offering and market strategy.
Challenge
The client faced a dual challenge—improving the commercial viability of their smart streetlight solution while simultaneously enhancing its reliability. Kurrant was tasked with conducting a comprehensive evaluation of the existing solution, identifying its weaknesses, and proposing a comprehensive improvement plan.
Deliverables & Outcomes
Leveraging their expertise, Kurrant conducted a comprehensive audit, which included recommendations for a redesigned product, a roadmap for implementation, and strategic partnerships with key technology players. Furthermore, Kurrant provided advisory on a revamped go-to-market strategy and product marketing, enhancing the overall value proposition.
The launch of the new solution resulted in a 200% year-on-year increase in sales. Moreover, the client witnessed a substantial reduction in product failures and operational challenges, significantly enhancing their market standing.
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