Birdz: Elevating the Brand of an Established Player in Environmental IoT
With more than 4 million connected objects deployed worldwide, Birdz is a leader in environmental IoT solutions for cities, industry and the service sector.
Context & Challenge
Today, Birdz, a subsidiary of Veolia, not only boasts the world's largest deployment of smart water meters (over 3.5 Millions) but has also developed a broad portfolio that encompass a diverse range of environmental IoT solutions across various verticals.
However, this evolution didn't fully translate to its brand image; Birdz appeared as a technology and sensor vendor, missing the opportunity to fully represent its true breadth to the world..
Deliverables & Outcomes
We highlighted Birdz's leadership in environmental IoT by transitioning from a tech-centric to an outcome-driven brand. This was achieved by highlighting Birdz's role in assisting cities and utilities to conserve resources and stimulate growth through enhanced operational efficiency and cost savings. Our approach included:
Brand Strategy
Brand Platform: Leveraging our insights and deep industry understanding, we developed a comprehensive brand platform for Birdz, embodying a distinct purpose, personality, and core values, all designed to establish Birdz as a leader in environmental IoT.
Key Messages: Drawing on our market knowledge and findings from a workshop with Birdz team, we tailored messages for the unique interests of key stakeholders such as cities, utilities, employees, and their subgroups.
Tone of Voice: We defined a distinctive and memorable brand voice that clearly communicates Birdz's newly defined personality.
Visual Identity
Color Refresh: We shifted Birdz's color palette from vibrant, tech-inspired hues to earthy tones, aligning with its new purpose and projecting a more established presence.
Logo: To ensure brand continuity while enhancing the connection with environmental focus and matured brand identity, we maintained Birdz’s logo original design but updated its colors.
Visual Elements: We produced graphics and visual motifs featuring organic shapes that encapsulate Birdz's commitment to environmental IoT solutions.
Visual Guidelines: We developed guidelines that are simple, clear, and readily actionable.
Brand Booklet
We delivered a comprehensive brand booklet that is used by the sales and marketing teams as an actionable guide for easy use of the refreshed branding elements and key messages in their daily activities.
“Kurrant's unique approach blending industry expertise and creativity helped us effectively elevate our image of industry leader in sustainability and environmental IoT.”
Jimmy Rosmade
Digital Marketing and Communication Manager & Chief Happiness Officer at Birdz
Birdz: Elevating the Brand of an Established Player in Environmental IoT
With more than 4 million connected objects deployed worldwide, Birdz is a leader in environmental IoT solutions for cities, industry and the service sector.
Context & Challenge
Today, Birdz, a subsidiary of Veolia, not only boasts the world's largest deployment of smart water meters (over 3.5 Millions) but has also developed a broad portfolio that encompass a diverse range of environmental IoT solutions across various verticals.
However, this evolution didn't fully translate to its brand image; Birdz appeared as a technology and sensor vendor, missing the opportunity to fully represent its true breadth to the world.
Deliverables & Outcomes
We highlighted Birdz's leadership in environmental IoT by transitioning from a tech-centric to an outcome-driven brand. This was achieved by highlighting Birdz's role in assisting cities and utilities to conserve resources and stimulate growth through enhanced operational efficiency and cost savings. Our approach included:
Brand Strategy
Brand Platform: Leveraging our insights and deep industry understanding, we developed a comprehensive brand platform for Birdz, embodying a distinct purpose, personality, and core values, all designed to establish Birdz as a leader in environmental IoT.
Key Messages: Drawing on our market knowledge and findings from a workshop with Birdz team, we tailored messages for the unique interests of key stakeholders such as cities, utilities, employees, and their subgroups.
Tone of Voice: We defined a distinctive and memorable brand voice that clearly communicates Birdz's newly defined personality.
Visual Identity
Color Refresh: We shifted Birdz's color palette from vibrant, tech-inspired hues to earthy tones, aligning with its new purpose and projecting a more established presence.
Logo: To ensure brand continuity while enhancing the connection with environmental focus and matured brand identity, we maintained Birdz’s logo original design but updated its colors.
Visual Elements: We produced graphics and visual motifs featuring organic shapes that encapsulate Birdz's commitment to environmental IoT solutions.
Visual Guidelines: We developed guidelines that are simple, clear, and readily actionable.
Brand Booklet
We delivered a comprehensive brand booklet that is used by the sales and marketing teams as an actionable guide for easy use of the refreshed branding elements and key messages in their daily activities.
“Kurrant's unique approach blending industry expertise and creativity helped us effectively elevate our image of industry leader in sustainability and environmental IoT.”
Jimmy Rosmade
Digital Marketing and Communication Manager & Chief Happiness Officer at Birdz
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