Schréder: Highlighting EXEDRA's Success Stories

Schréder is the leading independent smart outdoor lighting solution provider worldwide. The company is present in over 70 countries on 5 continents.

Context & Challenge

Schréder, a global leader in smart outdoor lighting solutions, aimed to enhance the profile and comprehension of their Central Management System (CMS), Schréder EXEDRA, among key stakeholders like municipalities and integrators. The goal was to clearly articulate the distinct advantages and functionalities of Schréder EXEDRA, positioning it as the go-to option for smart city initiatives.

Central to this project was showcasing the defining characteristics of Schréder EXEDRA: its simplicity, modularity, automation capabilities, resilience, and reliability. This campaign follows a successful initial video launched 3 years ago with the introduction of Schréder EXEDRA.

Deliverables & Outcomes

In collaboration with five product ambassadors, we created a series of five concise, one-minute videos. Each video showcases a successful Schréder project in a city, succinctly presenting the problem, the solution brought by Schreder Exedra and the tangible benefits for the city. Our deep understanding of the CMS market informed our involvement in scripting, ensuring clarity, focus, and impact.

These videos have been effectively utilized across social media, Schréder's website to showcase the CMS system, and featured at Schréder's industry event booths, amplifying their reach and impact.

“Thanks to their deep understanding of our industry, Kurrant was instrumental in crafting messages that highlight our solution benefits and resonate strongly with our key audiences.”