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New Smart Street Light Solution Design & Go-to-Market Strategy

Street Lighting Product & Market strategy
City At Night with smart Street Lighting and long exposure trail of light.

Context

A dominant European player in the streetlighting sector confronted challenges in both the sale and reliability of their smart streetlight solution. Seeking to reposition their offer and redesign their solutions, the client engaged Kurrant to improve their product offering and market strategy.

Challenge

The client faced a dual challenge—improving the commercial viability of their smart streetlight solution while simultaneously enhancing its reliability. Kurrant was tasked with conducting a comprehensive evaluation of the existing solution, identifying its weaknesses, and proposing a comprehensive improvement plan.

Deliverables & Outcomes

Leveraging their expertise, Kurrant conducted a comprehensive audit, which included recommendations for a redesigned product, a roadmap for implementation, and strategic partnerships with key technology players. Furthermore, Kurrant provided advisory on a revamped go-to-market strategy and product marketing, enhancing the overall value proposition.
The launch of the new solution resulted in a 200% year-on-year increase in sales. Moreover, the client witnessed a substantial reduction in product failures and operational challenges, significantly enhancing their market standing.

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