London AI Startup Raises £1.65M for Advanced Recycling Tech 

Image credit: Sorted

Published on May 1, 2024

Sorted, an AI-driven waste management startup based in London, has secured £1.65 million in seed funding from Pi Labs to improve recycling processes through enhanced material sorting. The investment will bolster Sorted’s development and business teams, expediting its market launch. The company, which has attracted attention from major UK and French recyclers like SUEZ UK and Cawleys, focuses on addressing the inefficiencies in sorting recyclable materials, particularly plastics. Sorted’s AI technology aids human sorters by using computer vision, spectroscopy, and colored lasers to identify valuable recyclables on conveyor belts. 

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