Showcasing the Axis Ecosystem of Partners
By combining intelligent technology and human imagination, Axis Communications offer solutions based on sight, sound, and analytics to improve security and optimize business performance. Implemented in over 50 countries Axis collaborates with technology and system integration partners worldwide.
Context & Challenge
Axis Communications aimed to enhance its visibility at various smart cities industry events, seeking to not only showcase its presence but also to underline the vastness of its partner ecosystem. The core objective was to demonstrate how Axis Cameras are pivotal in enabling a myriad of partner solutions by illustrating the extensive collaboration and innovation within the smart cities domain.
Despite Axis's leading technologies and contributions, the challenge layed in effectively communicating the depth and breadth of its ecosystem and its role in advancing smart city solutions.
Deliverables & Outcomes
To effectively highlight the extensive partner ecosystem and their integral role in advancing smart city solutions, we initiated a campaign that consists of an engaging series of one-minute videos, showcasing casual yet insightful dialogues between an Axis representative and various partners. These videos covered a range of topics, including industry trends, noteworthy projects, and the enabling role of Axis Cameras.
Our team ensured rapid turnaround, delivering edited videos within 12 hours for immediate sharing on LinkedIn. This strategy significantly boosted Axis's visibility at smart cities industry events, generating impressive viewer engagement and reach on social media. Post-event, Axis compiled the videos on their website, providing insights and highlighting their smart city leadership.
"Kurrant's engaging campaign successfully spotlighted Axis' extensive partner ecosystem and leadership, greatly enhancing our social media exposure at major industry events."
Andrea Sorri
Segment Development Manager Smart Cities at Axis
Showcasing the Axis Ecosystem of Partners
By combining intelligent technology and human imagination, Axis Communications offer solutions based on sight, sound, and analytics to improve security and optimize business performance. Implemented in over 50 countries Axis collaborates with technology and system integration partners worldwide.
Context & Challenge
Axis Communications aimed to enhance its visibility at various smart cities industry events, seeking to not only showcase its presence but also to underline the vastness of its partner ecosystem. The core objective was to demonstrate how Axis Cameras are pivotal in enabling a myriad of partner solutions by illustrating the extensive collaboration and innovation within the smart cities domain.
Despite Axis's leading technologies and contributions, the challenge layed in effectively communicating the depth and breadth of its ecosystem and its role in advancing smart city solutions.
Deliverables & Outcomes
To effectively highlight the extensive partner ecosystem and their integral role in advancing smart city solutions, we initiated a campaign that consists of an engaging series of one-minute videos, showcasing casual yet insightful dialogues between an Axis representative and various partners. These videos covered a range of topics, including industry trends, noteworthy projects, and the enabling role of Axis Cameras.
Our team ensured rapid turnaround, delivering edited videos within 12 hours for immediate sharing on LinkedIn. This strategy significantly boosted Axis's visibility at smart cities industry events, generating impressive viewer engagement and reach on social media. Post-event, Axis compiled the videos on their website, providing insights and highlighting their smart city leadership.
Increased Visibility Through
the Display
of Axis'
Ecosystem
of Partners
"Kurrant's engaging campaign successfully spotlighted Axis' extensive partner ecosystem and leadership, greatly enhancing our social media exposure at major industry events."
Andrea Sorri
Segment Development Manager Smart Cities
at Axis
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