Visual Brand Revitalization for BH Technologies

BH Technologies specializes in smart city solutions for public lighting and waste management, helping local authorities advance their energy and environmental transitions through innovative, IoT-enabled technologies.

Context & Challenge

BH Technologies had successfully expanded their product portfolio, establishing themselves as innovators in their field. However, their existing branding had developed organically over time through different projects and initiatives. This natural evolution created two significant challenges:

• Complex Offering, Lacked Clarity: Customers faced challenges in navigating the company’s broad solution set, which made it harder to fully grasp BH Technologies’ innovation and expertise.
• Fragmented Visual Identity: BH Technologies’ visual system lacked cohesion and modern appeal, weakening brand recognition and engagement.

Deliverables & Outcomes

We created a modern and cohesive visual identity to enhance brand recognition and better represent BH Technologies' innovative capabilities in the market. Our deliverables included:

Visual Identity Development

• Logo Redesign: We modernized the logo ensuring alignment across the corporate family: BH Technologies (mother brand), BH Eclairage (lighting division), and BH Environnement (environmental division) — each with distinctive yet coherent variations.
• Color System: We refreshed the color palette to better reflect the company's technological sophistication while maintaining approachability.
• Design Elements: We transformed fragmented visual elements into a powerful brand system that communicates innovation and expertise across all touchpoints. We developed the "BH Code" — a distinctive visual language derived from the logo, serving as a recognizable visual signature across all brand materials, reinforcing brand recognition while symbolizing their technological expertise.

Implementation Process

• Discovery & Research: We conducted an in-depth exploration to understand brand vision, market positioning, and stakeholder expectations.
• Strategic Design Exploration: We explored multiple creative directions, ensuring alignment with core values and industry trends.
• Implementation & Testing: We created and rigorously tested a comprehensive set of graphic elements, technical sheets, corporate presentations, and templates.
• Brand Book Delivery: We provided a complete brand guide, empowering teams to implement the new identity independently and maintain brand consistency.

By focusing on simplicity, consistency, and impact, this visual transformation has positioned BH Technologies and its divisions for continued market expansion and strengthened their competitive advantage.

“Kurrant modernized our brand image in a way that feels true to who we are—harmonizing our identity without losing recognition, bringing clarity, and aligning it with the innovative solutions we offer.”