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Streamlining Veolia Water Technologies Zone’s Digital Solutions Portfolio

Veolia Water Tech Zone

🔍 Context

After acquiring Suez, Veolia integrated Water Technologies and Solutions (WTS)—previously part of Suez—alongside Veolia Water Technologies (VWT) under its Water Tech Zone (WTZ) division. WTZ set out to present a unified image to the market, reflecting the combined strengths of both entities.

⚡ Challenge

WTZ faced the challenge of integrating two distinct yet complementary portfolios into a cohesive, market-facing offering. The merger had resulted in a naturally overlapping and somewhat fragmented portfolio, making it difficult for customers to navigate the complex offer of digital water solutions. The goal was to establish a clear, strategic framework that simplifies the offering, reduces complexity, and aligns stakeholders around a shared vision.

⭐ Deliverables & Outcomes

Kurrant’s approach began with a deep analysis of the competitive landscape, identifying three key market trends:
  • Focus on customer benefits and operational outcomes
  • Flexible Offering Structures
  • Unified Branding
To tailor WTZ’s digital water offer, Kurrant led a structured workshop mapping internal and external stakeholders across 11 key market segments. Based on the revealed insights, Kurrant developed a unified offering architecture aligned with WTZ’s strengths and customer expectations. The deliverables included:
  • A WTZ offer model to clarify positioning
  • Simplified product mapping to reduce complexity
  • Naming proposals to unify branding and terminology
  • Strategic communication framework for industry-specific engagement
  • Messaging model to ensure consistency across sales and marketing
  • Go-to-market recommendations for marketing and sales alignment
By implementing this structure, WTZ achieved greater internal alignment and a stronger market presence, ensuring that customers could more easily understand and engage with their digital water solutions.

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Christian Pitavy

“Kurrant’s support enabled us to align the different teams in the area, in order to bring coherence to a unified portfolio of digital offerings, guided by a shared strategic vision.”

Christian Pitavy
Chief Digital Officer - Veolia Water Technologies Zone
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