Simpliciti has entered into an agreement to acquire Urbasense, a French specialist in agronomic management and intelligent watering, to create a leading player in agronomy and optimized irrigation for urban greening across France and neighbouring countries. The deal is expected to be completed by the end of the year, subject to customary closing conditions.
Why This Acquisition Matters
Urbasense brings to the table nearly 30 employees and a track record serving more than 250 local authorities across France, Switzerland and Belgium over more than a decade. The company combines data collection from sensors with agronomic expertise via a web platform and agronomic bulletins. By joining forces, Simpliciti aims to unify smart-irrigation, soil and vegetation diagnostics, IoT-based water management, and agronomic advisory under a single integrated offering for municipalities and public-space managers.
This move follows Simpliciti’s 2024 acquisition of GreenCityZen, a company specialised in IoT solutions for water network management and smart watering.
What the Combined Offering Looks Like
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A unified platform combining soil and vegetation diagnostics, sensor-based irrigation control, and agronomic analysis.
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Deployment of tensiometers, moisture sensors, remote telemetry and other devices to monitor soil moisture, water usage, and plant health.
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Agronomic guidance alongside data-driven irrigation scheduling, enabling more efficient water use, healthier vegetation, and improved resilience of urban green spaces amid climate change stress.
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A national operational capacity to support municipalities and landscape professionals across France and neighbouring regions.
Strategic Context: Smart Cities, Climate, and Water Resilience
With increasing pressure on water resources and rising climate stress (droughts, heatwaves), local governments are under growing pressure to manage urban green spaces more sustainably. Simpliciti, positioning itself as a “technology partner for connected territories”, is using acquisitions like this to build a comprehensive toolbox for water and green-space management.
By integrating agronomic expertise (from Urbasense) and IoT-based water management (from GreenCityZen), Simpliciti is responding to several emerging trends: the need for water efficiency, urban renaturation, biodiversity, and climate-adapted landscaping.
What’s Next: Growth and Market Potential
This will be Simpliciti’s next step in a broader external-growth strategy. Since its 2023 leveraged-buyout backing by idiCo, the company has built a group of complementary technology providers and aims to surpass €25 million in revenue.
With this acquisition, the group should be well positioned to scale its smart-irrigation and urban-greening offerings across French and regional public-space markets, a sector likely to gain prominence as climate adaptation and sustainable urban planning accelerate.
