Streamlining Veolia Water Technologies Zone’s Digital Solutions Portfolio

After acquiring Suez, Veolia integrated Water Technologies and Solutions (WTS)—previously part of Suez—alongside Veolia Water Technologies (VWT) under its Water Tech Zone (WTZ) division. WTZ set out to present a unified image to the market, reflecting the combined strengths of both entities.

Context & Challenge

WTZ faced the challenge of integrating two distinct yet complementary portfolios into a cohesive, market-facing offering. The merger had resulted in a naturally overlapping and somewhat fragmented portfolio, making it difficult for customers to navigate the complex offer of digital water solutions.
The goal was to establish a clear, strategic framework that simplifies the offering, reduces complexity, and aligns stakeholders around a shared vision.

Deliverables & Outcomes

Kurrant's approach began with a deep analysis of the competitive landscape, identifying three key market trends:

• Focus on customer benefits and operational outcomes
• Flexible Offering Structures
• Unified Branding

To tailor WTZ’s digital water offer, Kurrant led a structured workshop mapping internal and external stakeholders across 11 key market segments. Based on the revealed insights, Kurrant developed a unified offering architecture aligned with WTZ’s strengths and customer expectations. The deliverables included:

• A WTZ offer model to clarify positioning
• Simplified product mapping to reduce complexity
• Naming proposals to unify branding and terminology
• Strategic communication framework for industry-specific engagement
• Messaging model to ensure consistency across sales and marketing
• Go-to-market recommendations for marketing and sales alignment

By implementing this structure, WTZ achieved greater internal alignment and a stronger market presence, ensuring that customers could more easily understand and engage with their digital water solutions.

"Kurrant's support enabled us to align the different teams in the area, in order to bring coherence to a unified portfolio of digital offerings, guided by a shared strategic vision."