RAGNI GROUP Expands in North America Through Joint Venture with EXPERIENCE BRANDS

Image source: Ragni Group

Published on February 4, 2025

RAGNI GROUP, a provider of public lighting solutions, has announced the creation of RAGNI GROUP North America, a joint venture with U.S.-based EXPERIENCE BRANDS. The new entity, headquartered in Gaffney, South Carolina, will centralize administrative, commercial, and marketing operations across the North American market.

This partnership follows RAGNI GROUP’s acquisition of the German brand Hess from EXPERIENCE BRANDS in December 2023 for an undisclosed sum, integrating it into its international portfolio. The collaboration aims to streamline operations, enhance innovation, and support the energy transition for local communities.

RAGNI LIGHTING, the group’s Denver-based subsidiary, will refocus on production and innovation, while the joint venture will handle market-facing functions. The alliance strengthens RAGNI GROUP’s presence in North America, combining the industrial expertise of RAGNI LIGHTING with EXPERIENCE BRANDS’ commercial and operational strengths.

This move marks a significant step in RAGNI GROUP’s international expansion, building on a decade of operations in the U.S. The partnership aims to deliver tailored lighting solutions to local governments and municipalities, supporting sustainable urban development.

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