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3 to 5 Nov 2026
Moro Hub, the Dubai-based digital subsidiary of the Dubai Electricity and Water Authority, announced a strategic partnership with the IoT platform developer ThingsBoard on 22 October 2026, in a release datelined Dubai and issued at WETEX 2026. Under the agreement Moro Hub will use ThingsBoard technology as a core component of its IoT offering hosted on Moro Cloud, build sector-specific applications on top of it and sell them under its own brand as software-as-a-service and managed services. The stated target customers are government entities and organisations that want to develop and host IoT solutions locally, with deployment available both in the cloud and on premises.
A Utility Subsidiary Becomes An IoT Platform Reseller
Moro Hub is the operating name of Data Hub Integrated Solutions, a wholly owned subsidiary of Digital DEWA, which is the digital arm of the Dubai Electricity and Water Authority. The company is best known for a data centre at the Mohammed bin Rashid Al Maktoum Solar Park that DEWA described as exceeding 100 MW of capacity and running on 100 percent renewable energy, with an expected saving of about 13,806 tonnes of carbon dioxide emissions per year.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, inaugurated the facility in February 2023, according to W.Media, which reported a footprint above 16,000 square metres, Uptime Institute Tier III certification and a customer list that includes Dell Technologies, Microsoft, Huawei, VMware, Emirates NBD, the Digital Dubai Authority and Dubai Islamic Bank. Guinness World Records recognised it as the world’s largest solar-powered data centre.
The ThingsBoard agreement moves that infrastructure business towards application-layer services. In October 2025 Moro Hub signed a memorandum of understanding with the Dubai Corporation for Ambulance Services to strengthen digital and smart healthcare capabilities, according to DEWA, which shows the pattern of government-facing digital work that the IoT offering is designed to extend.
What ThingsBoard Supplies
ThingsBoard provides device management, data collection, processing, visualisation and analysis, the functions that sit between a sensor network and an operator dashboard. According to its company page, the product began in 2016 as a shared project of Andrii Shvaika, now chief executive, and Igor Kulikov, now chief technology officer, and ThingsBoard Inc. was established in 2018 with a listed address at 110 Duane Street in New York.
The company reported 110 employees in 2025, a GitHub repository with 22.5 thousand stars, and a product range that includes an on-premises Professional Edition, a cloud platform-as-a-service, an edge component, an IoT gateway, the TBMQ message broker and the Trendz analytics product. In 2026 it moved the platform to the Business Source License and states that the full source code is now available to every user, which places the platform in the source-available category that the company also uses to describe it.
Commercial Structure Of The Agreement
The workload profile differs from the one the data centre was built for: a facility with more than 100 MW of capacity and a customer list of hyperscale and banking tenants hosts large compute estates, whereas an IoT platform ingests small telemetry messages from many devices, so the agreement widens the range of services sold from the site rather than the capacity it consumes.
The commercial model in the release is a white-label one: Moro Hub builds sector applications and sells them under its own brand, while ThingsBoard remains the underlying engine. That puts Moro Hub in the position of a managed service provider for public-sector IoT, selling working applications and managed services rather than platform licences.
Hosting on Moro Cloud is presented in the release as the route for government entities and organisations to develop and host IoT solutions locally, and the cloud and on-premises options give Moro Hub two deployment patterns to sell: a hosted service for departmental applications and an on-site installation for systems that sit inside a customer network.
Quoted Positioning From The Two Chief Executives
The release quotes both chief executives. “At ThingsBoard, our mission is to make building IoT solutions faster and more accessible,” said Andrii Shvaika, Co-founder and CEO of ThingsBoard, in the Moro Hub press release published on 22 October 2026.
Mohammed Bin Sulaiman, chief executive of Moro Hub, described the partnership as an important step in developing the IoT solutions ecosystem the company offers its customers.
Existing Government Footprint And The Next Test
ThingsBoard states on its company page that over a thousand organisations use the platform, which gives Moro Hub a reference base of deployed customers in other markets that its Dubai government clients can examine before they commit to a branded service built on the same engine, and the 110 employees the company reported for 2025 indicate the scale of the vendor behind it.
Moro Hub already serves public-sector and financial customers from its Moro Cloud and data centre base, including the ambulance service agreement of October 2025 and the Digital Dubai Authority, and the ThingsBoard platform adds a device-level layer to that catalogue: sensors and gateways feeding applications that Moro Hub can brand and support.
The first measurable test is the sector application Moro Hub brings to market on this platform and the government entity that adopts it, because the hosted and on-premises options in the release give Moro Hub two sales routes, and the split between them will show whether demand is for locally hosted SaaS or for managed installations inside customer networks.
