Israeli-founded mobility technology company NoTraffic has closed a $90 million Series C funding round, bringing its total capital raised to approximately $165.5 million since its founding in 2017. The investment, led by growth equity firm PSG Equity, will be used to accelerate deployments across the United States and Canada and broaden the company’s portfolio of software-based traffic applications.
Additional investors in the round include M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment House, and Next Gear Ventures. The entire raise consists of primary capital with no debt or secondary transactions, according to reporting by multiple financial outlets.
A Software Layer for Analog Infrastructure
NoTraffic’s core proposition centres on converting traditional traffic signals into software-defined digital assets. Rather than relying on fixed, decades-old timing schedules, the platform uses AI-powered sensors combining radar and computer vision, edge computing, and cloud-based software to monitor intersection activity in real time and adjust signal timing dynamically.
The system is designed to be retrofitted onto existing traffic light cabinets in under two hours, according to the company. Once installed, agencies can manage entire traffic grids remotely through a cloud dashboard, setting customised policies for transit priority corridors, pedestrian safety zones, or emergency vehicle preemption.
The platform also includes what NoTraffic calls a Mobility Store, a marketplace where agencies can deploy new traffic management applications through software updates rather than costly hardware replacements or construction projects.
Scale Already Spanning 400+ Agencies
NoTraffic reports that its platform is now live across more than 400 traffic agencies in over 40 U.S. states and Canadian provinces. The company expects to reach roughly one in ten traffic agencies across the U.S. and Canada by mid-2026. Adopting cities include major metropolitan areas such as Houston, Phoenix, and Oklahoma City.
In Phoenix, city officials have credited the platform with measurable gains in signal timing, reduced commute delays, and shorter pedestrian wait times. The company has separately reported a 70% reduction in red-light running at intersections where its system is deployed, along with pedestrian wait time reductions of up to 50% in British Columbia.
Founded by Tal Kreisler (CEO), Uriel Katz (CTO), and Or Sela (CSO), the company currently employs around 180 people, with approximately 100 based in Israel and the remainder across U.S. offices, including its headquarters in Overland Park, Kansas.
24/7 Operations Centre as a Force Multiplier
A key differentiator highlighted by NoTraffic is its proactive Operations Centre, which provides round-the-clock monitoring, remote diagnostics, and over-the-air software updates to agency clients. For municipal traffic departments that are increasingly understaffed, this managed-service model is designed to function as an extension of their in-house teams.
The ability to push software updates remotely is particularly relevant as traffic agencies face a compounding challenge: growing congestion and shifting traffic patterns driven by remote work, while simultaneously contending with reduced budgets and staff shortages.
What the Funding Signals
PSG Equity, the round’s lead investor, is a Boston-based growth equity firm that has backed more than 170 software companies and facilitated over 550 add-on acquisitions. The firm’s involvement signals confidence in NoTraffic’s ability to scale as a SaaS-style platform within the traditionally hardware-heavy traffic infrastructure sector.
The company’s CEO has indicated that NoTraffic is already generating tens of millions of dollars in annual revenue and has doubled its activity annually in both usage and customer numbers since its previous funding round. The Series B, a $50 million raise in June 2023, was used to enter the U.S. market at scale.
With this latest round, NoTraffic joins a small cohort of AI-focused urban mobility companies that have raised at the $90 million-plus level, underscoring growing investor appetite for software platforms that can digitise legacy public infrastructure without requiring full hardware replacement.
