Meet Donna Moore, LoRa Alliance’s CEO & Chairwoman

Recently, Current Insights headed to Paris for the 2022 LoRaWAN Expo. It was the first time the event was open to non -LoRaWAN Alliance members. It attracted chips and board vendors, infrastructure players, connectivity providers, and interestingly, satellite players. In this video, you'll hear from LoRaWAN Alliance CEO and Chairwoman Donna Moore about the value that all the these players bring to the LoRaWAN ecosystem and the LoRa opportunities still to come. It's super exciting the buzz is through the roof we have well over a thousand participants and it's just everyone's buzzing about the growth about being able to see each other in person again right it's been a long time and partner and collaborate and grow business. I'm Donna Moore the CEO and Chairwoman of the LoRa Alliance Well, Laura is growing by leaps and bounds and actually what is driving it is a lot of the headwinds for the world. So the pandemic has really driven us forward. Our members really stepped up fast and created solutions for distance monitoring and tracking and cleaning offices and all the solutions that needed to bring people back. together again with COVID, as well as everything else that's happening in the world, the labor shortages, even the war and some of the issues with getting food supplies and whatnot. Those are all things where WarWan technology helps. They help with labor. They help with increasing profits for companies by being more efficient. So our strengths are really coming out in full based on the need. that the world has right now. Probably private is maybe about 65 % and the rest being public. But what's interesting, we've moved beyond just public or private and now we also have satellites that are deeply involved. We also have community networks like Helium that are also driving. And there's hybrid models. So, public, private, community, satellite, hybrid, and that is also driving, it's based on market need, so instead of, historically with IoT, it was around, you know, here's our towers, we'll put on the gateways and build it and they'll come, and over time it's really evolved to where are the needs, and based on the needs, all these types of networking models have bubbled up. Yeah, we're the only one that has hybrid models. We are the only LPWAN that has these various models. So we don't deal with the crypto side, right? But what we deal with is the gateways or the hotspots that they deploy. And they have many, many partnerships with our members, especially in areas where it's hard to reach or maybe there hasn't been enough of a need in a certain geographical area to put up a network or a gateway, they'll use the Helium hotspots to fill in for both commercial and, you know, larger types of deployments. I will say that the biggest markets that we see where it's really driving forward and deploying it scale is in smart cities, industrial IoT, smart buildings, agriculture, asset and logistic tracking, or some of the, and utilities like you talked about, are really the key areas that we see probably the mass growth in. So many of the smart cities like in India and Australia, they start a lot of times with along the street lines and they put in the gateways and they start with one use case so that would help with safety it helps with efficiencies around you know from a sustainability perspective but then from there since the networks up they add parking you know where are cars parking they add wave spins they add traffic they I mean it just goes on and on and on without additional costs so once the networks up you just keep adding and scaling and scaling so smart cities I think are probably one of the areas where it's it's pretty pretty limitless for more coverage out of the Laura Wann Expo be sure to follow along on Current Insights