Intertraffic Amsterdam 2024

Hello from Intertraffic 2024 in Amsterdam, the biggest international mobility event in the world.
The event had a bit of a rocky start, with flights to the city being canceled or delayed due to bad weather, but it soon picked up its pace and was filled with exhibitors and visitors eager to walk the many aisles of this grand event.
As we talked to different exhibitors, we wanted to find out why they chose to come to Intertraffic and also if they’ve seen any differences compared to other editions.
The main reason we’ve come, it is the world's largest traffic technology show, so it's the place to come if you want to be seen.
And as an Australian company, we're quite a long way away from a lot of the organizations and the situations that are going on here.
So it's a really good opportunity for us to showcase some of the new developments we've got in road safety technology, and this seems to be the very best way and place to do it.
I don't think I can say if it's bigger or smaller because it's just such a huge show.
I haven't walked around it yet and got the feel for it, but I've never known a show quite so large and vibrant with all of these technologies coming together at the same time.
So it feels vast and I think it feels entirely appropriate.
It's a it's a good show.
I see the opportunity here for talking with traffic experts and share about ideas and solutions.
I also see the possibility of checking out technology that brings real benefits, comparing the different dynamics, how technology is really packaged for the different use cases.
So I really see the benefit in this context here.
My perception is that essentially is the same in size, in terms of exhibitors, it's more about the technology evolution that is proven to make several steps in consolidating the offering.
Also the awareness about the audience, where to find solutions.
A little bit more interesting questions this year.
We’ve come for many years.
So it's not our first event here.
And we come especially because it's a very big international event.
So it allows us to connect with people from different countries and explore different business opportunities.
So the main benefit is to discover new commercial leads, but also, the networking, which are actual partners from different countries, and also to showcase, of course, new products.
We see actually quite some new technologies.
I think there are more technologies based on artificial intelligence, more and more in many different use cases.
So I think, yes, it's coming for new futures and new technologies as well.
The number one thing for me is meeting the other people in the industry.
So it's not that much about new contacts, although new contacts are always appreciated.
The networking contact piece is definitely relevant and, highly important.
Do I see a lot of new things?
Yes, there are so there are new products and innovations so that's good as well.
Ten years ago it was all about hardware.
Now it's all about software enabling the hardware.
So we’re much more in a software world, which also changes the booths because in the past it was a lot about hardware gimmicks, and now it's more about screens and software capabilities that are shown, so that changes a little bit the character obviously of the show.
So I think it's a great place to do business contacts.
All parking people around the world is coming here to see the novelties and new developments.
And for Urbiotica it has been a great place to meet our current partners.
And we are looking forward to increasing and growing our partner ecosystem.
That's why we are coming here.
We started coming to Intertraffic around 2014.
So ten years ago, and technology was very different. everything was very focused on very traditional technology.
It was just pay and display machines, traditional control systems, some indoor guidance systems.
And now we see much more about IoT technologies, AI technologies, a lot of focus on mobility, not parking, but mobility.
The market is going to lighten hardware.
So less hardware, more smart hardware and more intelligence, more services in the cloud.
So I think everything is more focused on the user experience.
And this means services and services are software.
So that's why we see much more software than hardware.
In the past all the booths were a lot of machines, now we see a lot of screens.
After talking to exhibitors and walking around the event, something that stood out is that the smart mobility industry is following in the smart city and the tech industry in general footsteps of focusing a lot more on software than hardware.
We were also able to spot some trends, with many vendors putting AI on their booths, trends we'll explore in a second video of the event.